Initiale Paris - Renault 2014 - I

Brand identity research work for INITIALE PARIS, a new brand by RENAULT

. We visually translated the IP brand logo in order to adapt it for use as laser cut patterns on soft materials.
We were commissioned for the following tasks:
. Art work and design of patterns that evolve from 2D to 3D.
. Sourcing for materials, technologies and suppliers.
. Technical feasibility, modeling and prototyping.

Project completed in 2014 in partnership with Group Identity Design department at Renault & Head of Industrial Design Group Renault.

http://www.renault.fr/gamme-renault/vehicules-initiale-paris/initiale-paris/