Groupe texte

Initiale Paris

Space dividers for the brand Initiale Paris of the Renault group

  • Site : Automobile convention in Paris
  • Client : Renault SAS
  • Interior designer : Design & brand identity department at Renault
  • Value for art work, sourcing and prototyping before final project
  • Surface of textile : 30 panels in W130 x H292cm (114m²)
  • Date : 2013 - 2014
  • Technical specifications : visually translated the IP brand logo in order to adapt it for use as laser cut patterns on soft materials.
  • Design specifications : adapting the IP brand logo and transforming it into a textile pattern.
  • Our textile solution : art work and design of patterns that evolve from 2D to 3D. Sourcing for materials, technologies and suppliers. Technical feasibility, modeling and prototyping. Producing the final design as wall panels for the VIP lounge on the Renault booth at the Automobile convention in Paris.


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